The Globalisation Issue In The Hospitality Industry Tourism Essay

The Globalisation Issue In The Hospitality Industry Tourism Essay Globalisation is a key issue  for the  hospitality industry. Identify and critique up to three impacts of  globalisation on the hospitality industry and discuss strategies that hotel companies may implement to address globalisation. Abstract  Globalisation is becoming increasing important these years in international hotel industry. In this essay, a literature review has been conducted to identify 3 impacts of  globalisation on the hospitality industry. When hotels flag their properties in a new country, they must localise their products and services in order to adapt the culture traditions of that country. Thinking global and acting local (glocal) is vital strategy for no matter big or small hotel companies. Besides the glocal strategy, differentiation strategy is also useful for hotel companies to become competitive in the global environment. Hall (1997) indicates that globalization has become a key concept in business, economic and political activities since 1990s. The hospitality industry is often regarded as one of the most global in the service industry (Litteljohn, 1997). Nowadays, more and more people are traveling around the world, when they are far from their home they need a place to stay, a bed to sleep, food to eat. They might end up choosing hotels. This is where the hospitality industry comes into play (Frink, 2009); this is why hotels are everywhere. Due to the fast increase of tourism and business activities around the globe, in every corner of the world, there must be hotels such as Hilton, Marriot, and Westin. Go Pine (1995) state that the hospitality industry is a subsector of the travel and tourism sector, and one of the most rapidly expanding fields in the service sector. This article is going to identify and review 3 impacts of globalisation on the hospitality industry. And discuss strategies that ho tel companies may implement including standardisation and localisation strategies and differentiation strategies when they enter into the globalisation. Frink (2009) described globalisation as the process of companies developing their business or operations overseas. It has several impacts on the hospitality industry. First of all, it forces hotel companies to choose best locations all over the world to expand their properties. Location is essential to a hotel, no matter whose target market is business travelers or tourists. Johnson Vanetti (2005) state that the size and nature of the place in which the hotel is located are seen to be the most important factor for big or small chains. The famous tourism destinations and CBD of a city are the best choice for hotel groups to develop their properties. However, when those areas are not in their own country, or when they want to flag their hotels as many as possible, hotels have to globalise. There is a good example of how a good location can benefit a hotels business. Hyatt group has one hotel in shanghai which name is Grand Hyatt Shanghai, it is located in the centre of the Lujiazui bu siness district, and occupies 53rd to 87th floors of the Jin Mao Tower building (Hyatt, 2010). Jin Mao Tower building is a business building as famous in shanghai as the World Trade Center in New York. There are many 500 fortune companies in this building, when those big and wealthy companies have employees or clients come from other world to visit shanghai, Hyatt is the first hotel on their list. This is part of the reason why Grand Hyatt always has the highest RevPAR (revenue per available room) in Shanghai. Reversely, wrong location will lead hotels to failure. For example, The Ritz-Carlton Lake Las Vegas closed on  May 2, 2010 after several years struggle, this was the first time for the reputable Ritz-Carlton brand and this negative record will have inevitably impact on this brand in the future. Ritz-Carlton Lake Las Vegas locates in the suburb of Las Vegas, though it was a luxurious and high-end resort hotel, people come to Vegas for a much more exciting and lively vacation (Hernandez, 2010). The next impact of globalisation is economics, which is also very important. There is only so much of the market share a hotel company can get by staying local or in their own country. Frink (2009) states that globalisation enables hotel companies to expand their business to other countries to gain additional market share. The more properties the hotel group has, the more customers it might have, thus the more opportunities for them to gain more profit. Frink also states that many hotel companies go global mainly because they desire to achieve a larger customer base. Ohmae (1989) claimed that big companies must become more global if they want to compete, they must view the whole world as one single borderless marketplace (as cited in Vignali, 2001). Most big hotel group such as Intercontinental, Marriott, Hilton and Hyatt are surviving even when economic crises come because they have globalized. According to Hotels Giants Survey 2008, Intercontinental has hotel in 100 countries, whic h is the most, followed by Starwood, which has establishments in 95 countries and Accor has hotels in 90 countries. A great number of hotel companies are forced to globalize in order to remain competitive, otherwise they can not survive, and they should always expand their business to make progress and keep pace with the rivalry. Generally speaking, the more places of business that a hotel company has, the better chances for the hotel company to be successful in the hospitality industry (Frink, 2009). In terms of cost economies, quantity buying can always reduce purchasing cost, thats why many international hotel companies set up their central procurement department to sign global contracts with suppliers and do the centralized purchasing  for their respective establishments in the meantime maintain the same standard. The third impact of globalisation on the hospitality industry is culture. The world is a global village and difference places have different culture and traditions. Frink (2009) mentioned that globalisation makes hotel companies adapt different culture and alter their approaches when they enter a new country. Expansion to a country with totally different culture is a big risk to most hotel companies, they must consider the different cultures in the destination image of the places, what cuisine the locals or natives have and what types of foods are forbidden due to the religion or law when they are trying to sell their products. Frink (2009) also mentioned that hotel companies must understand the difference in currency and the difference in language. For example, Hilton Tokyo Bay Hotel located in Japan cannot have too many English speaking front office receptionists, who can not speak Japanese, in order to serve local Japanese guests. There must be someone there who knows how to speak Japanese to effectively serve the guests. And they will have local employees who understand the local culture and speak the native language to serve the native guests. Frink indicated that globalisation forces companies adapt different cultural perspectives; if a company refuses to adapt it might lose. Globalisation also brings culture diversity to the industry, which is always a positive thing and it also brings hotel companies more understanding of the perspectives of different cultures, which help them to do better. Besides those above three impacts, Frink (2009) also mentioned other impacts, for example, globalisation in hospitality industry has created more job opportunities help with the growth and stability of the hospitality industry. When hotel companies entered into globalisation, it actually becomes survival of the fittest. Strong businesses will survive and become stronger and the weak ones will be eliminated and fade away. Frink (2009) states that globalisation requires adjusting and evaluation of various factors. Harvey (2007) indicated that hotel companies need to keep the same standard in each and every establishment because customer loyalty will depend on whether a hotel can deliver the brand promise consistently throughout their hotel experience. In the mean time, the companies need to think appropriate ways to present their products to different cultures, which means they really must use and balance the standardisation and localisation strategies. Rutihinda Elimimian (2002) indicated that standardisation requires operations with resolute constancy, providing same things in the same way everywhere, while localisation needs adjusting of products and practices in every single place. It is not so easy to b alance the two exactly opposite strategies. However, both of them are equally important. In another word, hotel companies must think global and act local. This concept is becoming increasingly vital for hotel companies no matter big or small, to remain competitive. The term glocalisation used by Salazar (2005) perfectly expresses the concept think global and act local, it helps one to take hold of the many interconnections between the standardisation and the localisation strategies. Peters and Frehse (2005) stated that already in the 1970s international hotel companies tried to use standardisation strategy in their services with an appropriate consistency in terms of quality. Whitla et al. (2007) state that standardisation makes a hotel brand recognizable and that is what people are looking for, the consistency and the predictability especially for business travelers. However, Whitla et al. (2007) also mentioned that hotel chains need to balance the provision of a standardized level of service and amenities with customers tastes or preferences in some degree of local adaptation. Frink (2009) found hotel companies, when they decide to globalise into foreign countries, are faced with many barriers to overcome, such as language, funding, competition, and cultural differences Sometimes it is very hard for a hotel company to enter a new country, especially when the new county has a totally different culture and tradition. For example, alcohol is forbidden in muslin s ocieties, Indians dont eat beef, gambling is illegal in many countries. Whitla et al. (2007) believe that adaptation is required for many reasons including consumer interests, laws, culture and traditions. For instance, hotels in western countries often rely on accommodation revenues to make profit, whereas hotels in Asia count on food charges. Asian hotels therefore need to focus more on offer more and larger restaurant outlets, targeting local diners as well as overnight foreign guests. Rutihinda Elimimian (2002) mentioned that many hotel companies who localised their marketing strategies and products have been successful. However, some others fail due to their applications of wrong implementation strategies and insensitivity to the consumer culture of the country. Czinkota Ronnenken (1995) emphasized that glocalisation in the marketing plans is essential and vital to suit local tastes, to meet special needs and consumers non-identical requirements (as cited in Vignali, 2001). B esides, some customers, especially tourists are looking for local flavor in hotels (Armstrong et al., 1997), which means hotels design could reflect the destination image (Hawkins, 2007). In term of this, the famous 7-star hotel Burj al Arab has got great success, the hotel were designed in the shape of a billowing Arabian dhow sail, it represents a significant tribute to the nations seafaring heritage (Jumeirah, nd). It has already become the icon of Dubai, the destination image of Dubai, and the hotel itself became the tourist attraction of the country. Besides hotel design, Heide et al. (2007) believes hotel ambience is also very important part of the glocalisation, because ambience is a key success factor that is directly linked to financial consequences. It is worth mentioning that Human resource management (HRM) also needs to use glocalisation strategy in the hospitality industry. HRM departments are the spine of every organization; they must learn and understand the employee rights and laws for not only their home companies, but for all of their establishments around the world. Different countries have different employee rights and labor laws. Frink (2009) states the hospitality industry Human resource managers must be very careful of these employee rights and labor laws or it could cost those hotels millions in fines and penalties. Nowadays many hotels are localised in term of staffing. Local staff members know their own culture very well and they can speak local language to serve local guests while having multilingual staff is better to serve the guests from all over the world. Harvey (2007) mentioned it is always good to have staff from different counties which brings diversity, but they have different beliefs, background, custo ms and traditions. How to think global and act local when dealing culture differences is a challenge that HR managers need to conquer. Sometimes hotels glocalisation strategies are still not enough, especially for the purpose to attract leisure guests. Ghemawat (1991) stated that when tourists travel to another place to spend a vacation, they want to experience difference and try something new. Otherwise they lose fun when they stay at the hotel. Nowadays the global competitions between hotels are getting fiercer; some hotel companies are using differentiation strategies in order to succeed. Rutihinda Elimimian (2002) stated that differentiation strategy is based on the ability to provide guests with distinct products or services. Ghemawat (1991) stated that these special and distinctive attributes make them unique in the eyes of their guests (as cited in Rutihinda Elimimian, 2002). For example, there is a hotel in America called Dog Bark Park Inn, the hotel looks like a giant beagle. Guests sleep and have breakfast in the body of the beagle. For another example, in German there is a hotel which name is Alcatraz H otel, it used to be a prison, the owner kept the original spirit of the building, so every guestroom is like a cell, and the toilet is just next to the bed. Guests also get striped pajamas instead of a normal bath robe which makes them look like prisoners, the only difference between this hotel and a real prison is seem like guests can leave it whenever they want. The more special one is a hotel made of real ice, it sounds unbelievable but it is true, its called the Ice Hotel in Canada, this hotel has become world- famous for winter experience. The architecture of the hotel including artwork and furniture carved form ice blocks. Most guests believe this hotel is amazing and beautiful and the experience is special and enjoyable. These successful stories have told us, the hoteliers must not only think and act glocal, but also think difference. In conclusion, Globalisation has become a key issue  for the  hospitality industry. It is the process of hotel companies expanding their business or operations to foreign markets, and taking their business to new heights. This literature review addressed three impacts of  globalisation on the hospitality industry including location, economics and culture. Globalisation enables hotel companies to choose locations all over the world to expand their business. If businesses expand, the hospitality industry will expand with it. Globalisation helps hotel companies to gain other market share and thus gain more profit and reduce purchasing cost through quantity buying or centralised purchasing. Besides globalisation also causes hotel companies to consider different cultures and traditions when they enter a new country and bring culture diversity into the industry which is always a positive thing. When hotel enter into globalisation, they should use standardisation and localisation stra tegies which means they should keep the same standard in terms of service and quality while altering their service and product to adapt to the different culture and traditions. The concept Thinking global and acting local (or thinking glocal) is essential for hotel companies development. Besides, using differentiation strategies is also a good way to become competitive. Differentiation strategy is about providing guests with distinct products or services. These unique and distinctive attributes make them attractive in the eyes of their guests.

Introduction to Ice cream business Essay

â€Å"l scream for Ice cream! † is a popular expression widely known and used throughout all ages professing their undeniably strong love for ice cream. Who doesn’t love ice cream? Kids, being kids, love sweet treats from cakes, chocolates, brownies but most popular among all is ice cream. The cold and sweet combination of this treat makes all child tantrums go away. Adults as well see ice cream as a reward and sweet comfort food taken every once in a while to quench their sweet cravings. As our generation today becomes more health conscious, ice cream has been one of he hot picks for criticisms due to its high calorie and sugar contents. This poses so many issues for adults, especially those who belong to the diabetic group. And as these issues have started to arise, ice cream businesses have strived to fit and suit the needs of the customers along with their sweet wants. Fat-free and sugar-free ice creams and yogurts have been in the trend to provide the sweet cravings without endangering the consumer’s health. Fit Cream is an Ice Cream business that caters to the health specifications of consumers. Adapting to the market that caters to the concerns of the customers with heir health, Fit cream wishes to provide delicious and healthy ice cream in a very affordable price. This will help the self-conscious customers to enjoy their sweet cravings and at the same time watch their health. Parents who are constantly trying to come up with inventive ways of persuading their children to eat vegetables probably have not tried disguising them in ice cream. Through this, the kids will be eating healthier and maybe starting these vegetable ice cream products as a stepping stone to taking the actual vegetable soon. The mix of healthy and sweet will surely attract the attention of people of all ages.

Gender Theories

Gender theories Sex is biologically given. Some animal species have one sex; others have two, or three. Gender is how nature interprets the apparent biological differences between particular human bodies of different sexual anatomy. The distinctions between bodies observed and imposed by our culture is where sociologists and theorists of gender identity find their theoretical interests aroused, poised for deconstruction action. This essay will visit the various approaches to gender realization under biological, interpersonal, or cultural. The essay will specify the one that I view being most valid, citing two personal experiences and two examples from scholarly sources. Over the years numerous major theories have been projected to explain gender development. Interpersonal-oriented theories tend to emphasize intrapersonal processes governing gender development. In contrast, cultural theories focus on social structural determinants of gender-role development and functioning. According to Biologically-oriented theories, gender differences arising from the disparity biological roles played by males and females in reproduction bring about gender-role maturity and differentiation (Allen, Felluga p. 1-5). Biological theories have been proposed to explain gender development and differentiation. Evolutionary psychology views gender segregation as ancestrally programmed. The ancestral origin of differences in gender roles is analyzed in terms of mate preferences, reproductive strategies, parental investment in offspring, and the aggressive nature of males. From this viewpoint, modern gender differences originated from successful ancestral adaptation to the diverse reproductive anxiety faced by men and women. Men contributed less to their offspring’s likelihood of survival so they required multiple partners and were less selective with whom to mate. In addition, uncertainty of paternity raised the risk of investing resources in children who were not their own. In contrast, women have to carry the fetus and care for their offspring years after their birth. Women adapted to their superior obligatory role in reproduction and parenting by preferring less sexual partners and favoring those who would be good lasting providers of the basic requirements of life for themselves and their offspring. Men, on the other hand, attempted to maximize the chances of paternity by reproducing with numerous young and physically striking females. Because of their size and strength advantage, ales resolved troubles arising from conflicting reproductive interests by exercising aggressive dominance over females. According to evolutionary psychology, many current gender differences, such as the number of sexual mates preferred, criteria for selecting sexual partners, aggression, envy and the roles they fulfill originated from the ancestral sex differentiated reproductive strategies. Evolutionary psychology is projected as a superior option to more socially oriented explanations of gender differentiation. However, this view, which attributes superseding power to biology, does not provide the mechanisms responsible for social patterns of behavior, nor does it specify the nature of the interactional relationship between genetic and environmental influences for disentangling their impact. Other analyses of gender differences from a biological point of view have centered on hormonal influences and estimates of heritability. Hormones influence the organization of the neural substrates of the brain, including lateralization of brain function. It has been reported that females show less lateral brain specialization than do males, but the differences are small and some studies find no such difference. Difference in degree of brain lateralization is assumed to create gender differences in cognitive processing. Though girls generally do better on oral tasks, and boys do better on some types of mathematical tasks, the differences are minute. Moreover, the gender differences have been losing ground over the past decade, which is much too short a time to be genetically determined. However, there are clear and consistent differences in spatial skills favoring males. But this difference has also been diminishing in recent years, most probable as a function of social changes. Although hormones may play a part in spatial ability, the evidence suggests that ecological factors play a central role in the observed differences. In comparison, boys grow up in more spatially complex environments, receive more encouragement for outdoor play, and engage extensively in activities that foster the development of spatial skills. In accord with a social source, gender differences in spatial ability are not found in cultures where women are granted greater freedom of action. (Kay, Albert. p. 6-11, Julia. p. 40-45). Cultural theories focus on understanding gender from a cultural or cross-cultural perspective. Cultural scholars do not dispute biological and interpersonal factors, but they assume that they are qualified by the influence of nature. One of the approaches is nthropology which argues that when confronted with different vales and ways of doing things in a foreign culture, you see the norm of your own society in a clearer light. This holds true of gender. Our views of gender are clarified by considering what it means else where. An example of how cultural attributes vary is from a group village in the Dominican Republic where it is common for males to be born with undescended testes an undeveloped penis but because this condition is common the society doesn’t regard it as abnormal. Instead, boys born with this condition are raise as â€Å"conditional girls†. They wear dresses and are treated as girls. At puberty, a secondary tide of androgens causes the testes to descend, the penis to grow, and muscle and hair typical of males to appear at which point the child is considered a boy and treated as a male. Anthropology holds that whatever genetic influences exist, the society we are socialized with is the one that shapes our genetic endowments. Other human cultures are not the only sources of insight into our own culture’s views of normal and appropriate behavior for men and women. In my view, gender development is determined by the curture upheld in ones area of growth. When I was young, the society around me made me realize my gender by buying me things they said by culture a boy should have. (Julia p. 51-54, Kruger p. 531) Reference list http://www. cla. purdue. edu/English/theory/genderandsex/modules/introduction. html Boston, Lyn Uhl. Kruger, S. F. (July 2002). Gender theories. Journal of the history of sexuality, 11, 530- Retrieved from

The Invention Of The Scientific Revolution Essay - 1879 Words

The concept of revolutions in science has been debated by historians and philosophers for decades; especially the notion that there was a singular idiosyncratic Scientific Revolution. Despite this, most historians will refer to the Scientific Revolution as spanning approximately the sixteenth century to the end of the eighteenth century. This period displayed a rise in inductive reasoning, and can also be seen as an epistemological revolution, where scientific discoveries were being based on experimental research, as opposed to the traditional philosophy and faith. The importance of the Scientific Revolution can be attributed to the coincidental multidisciplinary breakthroughs made during the Revolution, which fundamentally transformed societal views of the natural world. Finally, philosophers such as Georg Hegel and Thomas Kuhn have been able to use systematic methodology introduced in the Scientific Revolution to validate their models of progress;, more specifically, scientific pro gress. The Scientific Revolution was the beginning of the Modern Age, as it was the paradigm shift from the traditional, ancient world science, to the empirical and rational modern science. To start, it is important to understand the influence of the traditional sciences on the development of modern scientific theories. The works of great philosophers like Plato, Aristotle and Archimedes laid a foundational understanding for modern mathematics and sciences, continued byShow MoreRelatedThe Invention Of The Scientific Revolution1705 Words   |  7 PagesWomen in the Scientific Revolution The scientific revolution is generally considered part of the broader intellectual revolution that began with the Italian Renaissance and the rediscovery and translation of the classical writers, particularly Aristotle, sometime during the fourteenth century. It is only in retrospect that one can understand broad movements, such as this, but one can assert with confidence that the scientific revolution resulted from a confluence of several factors, most particularlyRead MoreThe Enlightenment Belief And Understanding Through Science And The Scientific Inventions Of The Industrial Revolution1166 Words   |  5 PagesVanessa Sager Hour 7 World Literature 11/2/16 Due to the Enlightenment belief and understanding through science and the scientific innovations of the Industrial Revolution, society could be vastly improved through scientific progress in western culture. These advances were expected to take place in the 20th century. However, the brutality and scale of World War I and the world economic crisis in the 1930’s destroyed prior expectations and political powers emerged, such as Marxism, FascismRead MoreScience Revolutions and Inseases in Inventions Essay953 Words   |  4 PagesScience Revolutions and Inseases in Inventions Over the past millennium there have been several significant scientific revolutions that have led to an increase in the amount of inventions within that field of science. Yet some scientific revolutions have been restricted to a containment of research within the field and thus meant that no inventions have occurred. Specific reasons for the increase in research are basically because new inventions can help the needs ofRead MoreThe Reformation And Its Impact On Society1710 Words   |  7 Pagesuniversities because people wanted to read the classics. The Renaissance changed Europe from focusing on religion to embracing the cultures of previous civilizations and striving for human excellence. Humanism alone could be enough to jumpstart the scientific revolution. The fact that people wanted to be acknowledged for their achievements led the â€Å"natural philosophers† of that time to strive for greatness. Another instigator of the changing world-view was the Reformation, which introduced a period of questioningRead MoreA Pre Printing Press Increase And Interest1603 Words   |  7 Pagesprecipitating religious reform independent of the invention of moveable type. In this view, the lay desire for textual access enabled the acceptance of Luther’s emphasis on the return to scripture, and furthermore prepared early modern Europe for the new technology: â₠¬ËœThe steady rising demand for texts in the late Middle Ages set the stage for the invention of printing’. Indeed, the process of introducing the vernacular Bible had begun before the invention, Cottret uses this evidence to claim the increaseRead More The European Expansion and its Effects on the World Essay1260 Words   |  6 Pagesstimulated by science.† (p. 403) The European scientific revolution was fueled by the blending of â€Å"liberal† and â€Å"servile† arts, in other words, science and technology. Because of the European expansion taking place throughout the world, new commerce and industries were advancing, creating the need for new technology and science. The theories and inventions that Copernicus, Galileo, and Newton provided were the fist major advances during the scientific revolution, and perhaps were the most profound. TheRead MoreScientific Discoveries Of The Scientific Revolution1548 Words   |  7 PagesScientific Revolution The Scientific Revolution refers to a time in history when developments in the sciences took off and changed the view of society regarding the earth and nature. Some of the relevant topics of this time were mathematics, astronomy, biology, physics and chemistry. Typically, the scientific revolution is considered the time in Europe starting around the end of the Renaissance period and lasting through the late 18th century. Between 1543 and 1700, Europe underwent many changesRead More The Impact of the Scientific Revolution Essay1513 Words   |  7 PagesImpact of the Scientific Revolution Science began soon after the Birth of Civilization. Man had already learned to tame animals and grow plants. To shape materials like clay and metals to his purposes and even to heal his bodily ailments. We do not know why he did these things because his magic and reasoning are concealed. Only with the second millennium B.C have we learned that there were three elements in man’s attitude to nature, which impacted the growth of the scientific revolution: empiricalRead MoreThesis on the First World War1510 Words   |  6 Pagesthe increase in human/nations participation was occasioned by the industrial revolution and the French revolution. B. Thesis: The First World War stimulated the greatest changes in warfare because it brought about new technology and industry development, advancement in science, and improved infrastructure and communication; essentially the First World War combined the legacies of the French and Industrial Revolutions and set the pattern for twentieth century warfare. ii. The industrialization inRead MoreEssay on The Scientific Revolution1263 Words   |  6 Pagesadvances. The Scientific Revolution began with a spark of inspiration that spread a wild fire of ideas through Europe and America. The new radical ideas affected everything that had been established and proven through religious views. The scientific revolution was more radical and innovative than any of the political revolutions of the seventeenth century.1 All of the advances that were made during this revolutionary time can be attributed to the founders of the Scientific Revolution. The revolution